Penduma

Photography

Consideration and Approach

Being designerly takes thinking, feeling, and acting like a designer. I’ve been thinking about and observing what it means to be designerly, and by using six such skills and behaviors

01/ Makeup

Never having been a sales representative, nor having ever played one on TV, I was curious about their typical workday. Adapting the first rule of design. User lockdown approach was to conduct video interviews.

+ API Development
+ Front End Development
+ WordPress
+ JavaScript
+ Cloud Migration
+ Fluter Framework

02/ Evaluation

Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video team.

03/ Styling

Conditions like a low-lit walk-in freezer, and trying to work without hindering harried shoppers. The sales reps would repeat these tasks between twenty five days a week, which sounds about as fun.

04/ Review

Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video interviews and online walkthroughs. I shared this with the team, spread across the world, and everyone could empathize with the sales representatives

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